Spear labels give South African beverage a new look

SpearPackaging Africa has given Brutal Fruit, one of South Africa’s favourite Spirit Cooler drinks, a brand new look. Previously decorated using pre-applied ACL decoration, SAB opted for Spear’s pressure sensitive body labels to compliment the new embossed bottle. The labels help stylize the package and are cost-effective thanks to manufacturing and through-put efficiencies.

Shane Markow, sales manager, commented: ‘Converting from the costly ACL decoration to pressure sensitive labeling has allowed Brutal Fruit’s new-look pack to deliver on premium cues, while bringing substantial cost savings. Another benefit of the pressure sensitive label is the flexibility to produce promotional labels for special events or competitions, if required.’

The labels were printed at Spear’s Johannesburg facility in South Africa using a flexo print, combining a high luster UV silver ink with a stylish frost finish, created using a transparent white ink to create an elegant look.

SAB innovations specialist Taryn Whiting said: ‘Rigorous testing and consumer research indicated that the new look Brutal Fruit performed significantly better than the current pack as well as compared to competitors (100 percent of consumers) and delivered on both the premium and sophistication objectives.’ 

Pictured: Spear's pressure sensitive label on the new look Brutal Fruit bottle

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