Spear provides labels for new beer brand

Carlsberg UK has formed a partnership with Mahou-San Miguel of Spain to create a fresh sunshine lager, San Miguel Fresca. As a supplier of both breweries, global converting group Spear was chosen to create the contemporary, clear look labels for the brand.

According to research carried out by Carlsberg UK, the 4.4 percent ABV premium bottled beer ‘will appeal to an upmarket consumer at occasions such as barbecues, al fresco dining and live music events’.

Marketing director David Scott said: ‘The starting point for any new product development is to look across the portfolio for gaps, and we realized there was a need for an easier-drinking sunshine beer.’

The brand required a contemporary label with a similar feel to ACL style decoration. The Spear team worked closely with suppliers to achieve the look on clear, pressure sensitive labels.

Spear collaborated with its ink supplier specifically to develop a soft touch matt varnish; this was combined with a ‘coarse touch’ tactile varnish to create a contoured effect. UV inks were then utilized to create a standout visual contrast on the bottle. Spear also reduced costs by employing a thin material for a wider front label, enhancing the premium ‘no label’ look.  

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