Spear provides smart labels for Bacardi

Spear has collaborated with Bacardi to develop an interactive label that is paired with the brand’s introduction of two new rum flavors; Bacardi Wolf Berry and Bacardi Black Razz. Continuing the long-standing relationship between the companies, Spear provided innovative label that are focused on assisting Bacardi with gaining a competitive edge in the market.

The first of the two flavors, Wolf Berry rum is infused blueberry and wolfberry (commonly known as a goji berry) while the Black Razz is raspberry flavored with black sapote which gives it a rich, chocolate-like taste.

These products will be offered in the US, Canadian and Mexican markets and could launch in Europe in the near future. Bacardi hopes that with these new flavors they’ll captivate younger customers by opening up the chilled-flavored-rum category.

Bacardi will employ its Jacksonville, Tennessee, USA, plant to fill bottles for US and Canadian demand, while using a Mexico-based plant for Mexican distributors.

Jared Koerten, a Euromonitor International US research analyst, commented: ‘In a highly competitive landscape like that of rum in the US, future innovation in flavors is likely as companies attempt to help their product stand out among the myriad of competitors on the shelf. Leaders in flavor innovation like Bacardi will likely keep this competitive edge.’

Spear’s Toy Box innovations introduced thermochromic inks on the new Bacardi rum labels that reveal wolf-claw marks on the Wolf Berry flavor and flames on Black Razz in response to temperature change.  The label graphics contain bold images that pair well with the adventurous flavors of the new rums and the interactive-revealing colors are a way to let consumers know the rum is chilled and ready to be served.

Using various colors of rotary screen, hot stamp and flexographic printing, Spear produces the multiple colors of the Wolf Berry and Black Razz labels at its Mason, Ohio, facility.

Click here for more stories about Spear on L&L.com.