TRA partners with L&L to elevate industry’s marketing and branding support

TheRiot Agency (TRA) has formed a strategic partnership with Labels & Labeling (L&L) to enhance the marketing and branding support in the print and packaging industry aimed at converters interested in building and strengthening their marketing strategies.

The partnership will introduce new marketing and branding packages, starting with the TRA Growth OS, Marketing Foundation Builder aimed at converters to build and strengthen their marketing and technology strategies.

The Creative Flex Package, designed to provide a full lineup of creative services, including video, print, and press packages, will be available for current L&L digital advertising clients. 

These offerings are designed to provide comprehensive tools and services that enhance digital presence, brand recognition and customer engagement.

While these packages represent the initial phase of the partnership, L&L and TRA plan further development of offerings that will continue to meet the industry's evolving needs.

‘Labels & Labeling has always been dedicated to advancing the label and packaging industry,’ said Randy Kessler, digital advertising director at Labels & Labeling. ‘Our collaboration with TheRiot Agency allows us to bring enhanced creative, marketing and branding solutions to our customers, ensuring they have the support and foundation they need to excel in today’s market. This partnership with TRA is a testament to our commitment to offering the best possible services to our clients and the industry.’

Ken Theriot, CEO of TheRiot Agency, added: ‘At TRA, we are passionate about driving growth and innovation within the print and packaging industry. Partnering with Labels & Labeling allows us to extend our expertise to a broader audience, helping companies across the industry enhance their marketing efforts and build stronger brands. This partnership is just the beginning, and we’re excited to see how it will evolve to offer even more value in the future.’

Attendees of Labelexpo Americas 2024 are invited to visit the Labels & Labeling booth (#3842) to meet with the TRA team and explore how this partnership can support their marketing and branding initiatives.