Infigo Software collaborates with HP Indigo at Interpack

Both companies have long promoted the opportunities for the packaging and label industries to join the digital printing revolution, and will use interpack 2017 to demonstrate this in real-time, on the exhibition floor. The product demonstration will be shown on a mobile phone to highlight the importance of delivering a user experience that’s fit for the digital first generation.

Infigo Software and HP have created automated, personalized packaging demonstrations showing how Infigo’s Catfish e-commerce platform provides a portal to integrate with hardware and software applications, and enable new levels of brand engagement. The live personalized packaging demonstration will show how packaging and label suppliers can gain competitive advantage with the right digital print product, enabling them to productize their offer and deliver outstanding branding opportunities for their clients.

The demonstrations being showcased throughout the six-day event will show how the tailored, mobile optimized front-end user experience of Catfish and Infigo’s MegaEdit design tool allows users to quickly and easily personalize a product, even when they’re on the move. The print-ready artwork will then be output via the HP Print OS Site Flow cloud-based production management tool. The personalized package will then on an HP Indigo 30000 digital press live on the show floor.

Infigo Software managing director Douglas Gibson said: ‘Packaging and label personalization isn’t new – we all know the success some of our favorite household brands have had with personalization, following in the footsteps of the ground-breaking “Share a Coke” campaign. However, many packaging and label suppliers have not yet adopted a digital print solution that will enable them to keep pace with the growing demand for short print runs, variable packaging solutions, on-demand personalized print, and exciting brand engagement opportunities. We believe now is the time to act to avoid falling behind, and Interpack offers the perfect opportunity to showcase how easy it is for companies to reinvent their packaging offer with the right strategic partnerships.

‘Today’s demanding and dynamic digital world is driving a phenomenal rate of change in the printing and packaging industries. This brings with it a debate about the commoditization of digital print solutions, and we’re seeing suppliers looking for opportunities to turn this tide and enable them to successfully differentiate their proposition. This is something we’re very passionate about delivering, and what has led us to focus on developing value-added partnerships, integrations and product enhancements to enable our clients’ to avoid the pitfalls of commoditization, and instead productize their offering to win more business. There is possibly no other industry where this is more relevant than the packaging and labeling industries, as the nature of the product means they will always be reliant on offering new and innovative print solutions to create brand stand out for their clients.’