Mtex New Solution brings new corporate identity to market

Following a strategic reorganization earlier this year to better leverage its business, the company has introduced a new corporate brand identity with a renewed logo and digital presence.

Designed to work across digital and physical channels, the new logo has been designed to, ‘evoke a feeling of inspiration.’ A rightward-pointing arrow signifies movement, positivity, speed and velocity, while the upward-pointing line represents the company’s international reach. The new company moto reads, ‘Where engineering breeds creativity’.

André Jacques, vice president of sales and marketing at Mtex NS, explained: ‘The reputation and global notoriety created under the identity are a valuable resource, but it no longer accurately reflect the complex range of Mtex NS segments, such as labeling, packaging, viscom and textiles.

‘The evolution of the company’s name was the most appropriate strategic decision for us. While we wanted to accurately reflect our work on the new nomenclature, we also wanted to offer opportunities to market the organization in search of new opportunities for future growth and expansion.’

Michael Ring has joined Mtex NS as CEO to guide the company through an expected growth stage.