Avery Dennison awarded How2Recycle label

The How2Recycle label was created to provide consistent and transparent on-package recycling information to consumers in North America and involves a coalition of brands that want their packaging to be recycled and are empowering consumers through intelligent packaging labels. How2Recycle is a part of GreenBlue, an independent environmental non-profit organization. 

The label has been assigned based on several factors that How2Recycle considers, including applicable law, access to recycling, sortation, reprocessing, and end markets. 

This development follows many years of research within Avery Dennison Smartrac to develop a unique combination of materials, adhesives, and inlay construction to enable RFID labels to be recycled alongside any other residential recycling stream, meaning they can be transformed with any other paper-based materials.

‘This recognition follows many years of R&D to develop the right materials and design to ensure that our labels are as easy to recycle as many of the products they appear on,’ commented Tyler Chaffo, manager of global sustainability at Avery Dennison Smartrac. ‘We are proud to be the first intelligent labels provider to meet the exacting requirements of How2Recycle and look forward to receiving confirmation from similar bodies globally.’

Hal Hikita, head of product line management at Avery Dennison Smartrac, added: ‘This development follows the launch of Avery Dennison’s Sustainable ADvantage in July, a portfolio of products and solutions that enables companies across global industries to use fewer natural resources, cut carbon emissions, reduce waste, and build towards a low-carbon, circular economy. By solving the challenge of ensuring that paper-based RFID labels can be recycled alongside the materials they are attached to, this ensures our customers can help reach their goals for a sustainable future.’