Avery Dennison expands options for customers across South Asia

The new line, on which papers and films are coated with adhesives and release agents, will allow Avery Dennison to meet growing demand from the Indian market and better serve its Indian customers.

 

The new coating line differs from its four predecessors in India in that it is an emulsion coater. It will be used by Avery Dennison’s Label and Packaging Materials and Graphics Solutions businesses in the production of materials for labeling consumer packaged goods and graphic films for buildings and vehicles. 

 

‘India is one of our most exciting markets, and Avery Dennison is committed to delivering high-quality, innovative products and solutions to our customers there,’ said Georges Gravanis, vice president and general manager of Avery Dennison Materials Group Asia Pacific. ‘This new coating line will enable us to expand our range of solutions for our Indian customers, who will help their customers to grow their businesses through wider adoption of pressure-sensitive labeling technology.’

 

Anil Sharma, vice president and general manager for Avery Dennison Materials Group South Asia and Sub-Saharan Africa, added that the investment in the new emulsion coating system is consistent with Avery Dennison’s long-term strategy of providing a full range of label production technologies for the Indian market, including emulsion coating. ‘In view of the increasing demand for filmic and emulsion-based products in India, it is imperative that we have a local emulsion capability to support the market’s need and fully capitalise on the exciting opportunities presented by our fast-growing business in India,’ he said.