Mariani automates packaging with Loftware Smartflow

Mariani hopes to improve its existing processes, enhance collaboration with involved stakeholders, and reduce time-to-market for releasing its products to end consumers and the private label customer base.

Before investing in Loftware’s Smartflow, Mariani was handling artwork management and workflow approval processes manually through email attachments and job jacket folders. The Smartflow provides Mariani with an efficient and streamlined, cloud-based workflow software for managing the entire packaging design and approval process for over 200 SKUs of dried fruit products, which it produces and delivers to over 40,000 retail outlets in the US and over 65 countries worldwide. 

‘We were in the process of a brand refresh, and at the same time, we knew it made sense to find an online platform that could accommodate all of the artwork management needs of our growing company,’ commented Kristine Bonovich, senior business manager at Mariani Packing. ‘Smartflow can be completely customized for all of our business requirements while offering a workflow solution that can help in other areas of our business, supporting our companywide Continual Improvement Process (CIP) initiative. Smartflow provides infinite possibilities.’

Smartflow is a Software as a Service (SaaS) software package that eliminates manual processes by making all content accessible in the cloud. It streamlines the packaging concept-to-shelf process with customized workflows to gain efficiency and eliminate manual mistakes. With improved visibility on all steps of a project, Smartflow enhances stakeholder collaboration through online proofing and ensures accountability with time-sensitive task reminders. 

Mariani already has additional plans to roll out the software to other business areas in the following months. With the Smartflow, multiple stakeholders can review artwork in parallel and further enable digital collaboration with the company’s external vendors and partners.

‘Loftware Smartflow will help us save time and money,’ concluded Bonovich.