Ultimate Packaging installs HP Indigo 20000

Ultimate Packaging manufactures between 60-70 million meters of food packaging every month from its traditional flexo print business as well as its expanding digital business.

Ultimate Packaging installed an HP Indigo WS6600 around three years ago to prepare for the wider HP Indigo 20000. A 30in-wide, roll-to-roll printer, the HP Indigo 20000 has allowed Ultimate Packaging to digitally produce flexible packaging jobs on-demand with no make-ready and minimum waste. It also enables the company to meet growing requirements for shorter run lengths, shorter lead time and higher print quality while incorporating customised, personalised variable data printing.

Chris Tonge, sales and marketing director at Ultimate Packaging, said: ‘Packaging is the only interruptive media left, and global brands are starting to recognise that digital print allows them to connect with their customers like never before.

‘Going digital has allowed us to engage with global brands on personalisation and customisation projects on flexible packaging, opening up both existing and new markets, and giving us a unique position in the UK, Europe and beyond. The HP Indigo 20000 means we can talk to brand owners about strategic marketing campaigns rather than continually discussing price and production.’

‘As customers worldwide adopt the HP Indigo 20000 and other HP solutions, we continue to drive the analog to digital conversion of labels and packaging printing,’ added Julia Cole, UK and Ireland marketing manager for HP Indigo. ‘The volume of labels printed on HP Indigo digital presses is growing at a rate of 30 percent year-over-year in a market that averages just five percent yearly growth.’