Avery Dennison calls for waste crisis solution

Overproduction and waste are exacerbating the supply chain crisis and hitting businesses to the tune of 3.6 percent of their annual profits as nearly 8 percent of stock perishes or is discarded. This significant loss includes 4.3 percent of stock that spoils in the supply chain before it even reaches the shelf with a further 3.4 percent discarded due to overproduction. This loss amounts to 163.1 billion USD worth of inventory. 

This data has been published in a new global report by Avery Dennison, a global Fortune 500 materials science and digital identification solutions company. The Missing Billions: The Real Cost of Supply Chain Waste is an in-depth report assessing the state of global supply chains and the issue of waste across the US, UK, France, China and Japan. 

The data analyzed 318 global firms and found that while companies are acutely aware of the problem, they are not investing the budget required to fix it. Respondents say that on average 28.9 percent of their organization’s sustainability impact comes from the supply chain. However, just 4.4 percent of technology budgets on average are specifically dedicated to supply chain sustainability improvement. 

Over nine in ten businesses surveyed stated they are under pressure to become more sustainable with 60 percent claiming it as a ‘high’ priority. However, respondents cited challenges to achieving supply chain resilience including ‘integrating disparate systems’ and ‘insufficient coordination among internal stakeholders’. 

The report highlights an intention to address these issues. A substantial 61 percent of organizations have already deployed solutions to track unique items, but this will rise to over 95 percent as a further 34.6 percent ‘plan to’ as companies seek to improve supply chain visibility and traceability. 

Blockchain investment will see the single biggest leap – 97 percent of companies surveyed plan to invest in this area within five years (compared to 12 percent today). Within five years some 99 percent of companies plan to use smart devices (including sensors and drones), and 97 percent will use industrial IoT. 

‘The current supply chain disruption is leading to a waste crisis making the case for sustainable practices even more urgent and necessary,’ said Francisco Melo, senior vice president and general manager at Avery Dennison Smartrac. ‘There is a huge opportunity for organizations to accelerate digital transformation that will help to create longer-term systemic change. The moral and economic case is clear, and the study shows the desire from organizations to embrace technological advancements for the benefit of business and the planet.

‘Digital triggers such as Radio Frequency Identification or RFID, provide unprecedented end to end visibility in a highly efficient and accurate way. Connected products not only shine a light on supply chains but also reveal valuable new information to enable consumers to make better decisions, including transparency and carbon footprint data.’

Shifts in consumers’ spending continue to play havoc with inventories and the Avery Dennison report highlights mixed signals about consumer shopping habits. Unsurprisingly, cost is a high priority for consumers. However, the report, which surveyed 7,500 consumers globally, ranks quality equally alongside cost as the number one concern at 22 percent. UK consumers are the most cost-conscious with 28 percent listing it as the top priority followed closely by France and Japan, both at 25 percent. China is a significant outlier with just 6 percent of shoppers surveyed stating cost as their number one concern. 

The data also reveals some concerning trends around sustainability with just 16 percent of shoppers putting sustainability in their top three deciding factors and only 12 percent prioritizing the ethical sourcing of their products. However, the research also points to a shift in the desire for durable products with ‘durability’ ranked by one in two global consumers (48 percent) as a top five concern, suggesting there is an opportunity for business to shape the future of sustainability by putting a greater focus on product durability and in enabling the circular economy.

Initiatives by businesses to achieve greater transparency can have benefits for consumers too. Over two in five surveyed (43 percent) agree that when buying clothing, ‘transparency about a product’s journey to the consumer is important to me’ and ‘being more transparent about materials/ingredients used’ was ranked as the top driver for making more sustainable decisions when buying food and beauty products – stated by 37 percent and 35 percent of shoppers respectively. 

The Missing Billions: The Real Cost of Supply Chain Waste report is available on Avery Dennison’s website.