KBA continues Latin America growth

Around 60 print professionals from Argentina, Brazil, El Salvador, Guatemala, Cuba, Mexico and Peru recently flew over to Germany to visit the KBA sheet-fed offset manufacturing facility in Radebeul and German users of Rapida sheet-fed offset presses.

 

The visit was split in two, with the first one-week tour at the beginning of April specifically for packaging printers, with a second in mid-April targeted at representatives of commercial printing companies.

 

The packaging printers were first invited to press demonstrations in the KBA customer and training center, where they were introduced to a five-color Rapida 105 with in-line coater, a Rapida 106 with double coating and cold foil module, and a large-format Rapida 145.

 

They were subsequently able to experience both medium- and large-format Rapida presses in a variety of configurations for in-line finishing in actual production at the rlc packaging group in Rüdersdorf near Berlin and at Kroha in Barleben.

 

KBA said it expects considerable growth in Central and South America. Last year also saw the founding of KBA Latina in Mexico City as a sales and service subsidiary responsible not only for Mexico, but also for Venezuela, Columbia, Ecuador, Peru and Bolivia.

 

Alongside preparations for a further KBA subsidiary in Sao Paulo, Brazil, plans to strengthen the company's local presence are already bearing fruit. In its first year, KBA Latina was able to report record sales of 47 printing units to Mexican print companies.

 

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