KBA takes further step in Latin America

Press manufacturer KBA is to boost its presence in Mexico with a new sales and service organization, hot on the heels of taking a majority interest in its Brazilian agency, Deltagraf in São Paulo.
 
KBA is setting up a new subsidiary in Mexico City with the aim of expanding market share in northern Latin America in line with its performance in other regions of the world. The new subsidiary, whose name has yet to be finalized, will serve printers in Mexico, Colombia, Peru, Ecuador, Bolivia and Venezuela, as well as the Caribbean.
 
It will be headed by Stefan Deuster, who has more than 20 years’ experience in the graphic arts industry and previously managed the manroland Latina group. 
 
The new subsidiary currently being set up will enable the world’s second-largest press manufacturer to intensify its local customer, investment planning and after-sales services with the aim of expanding its market share in line with its performance in many other regions worldwide. Cutting-edge products for all key market sectors and a dedicated, highly trained sales and service team under Stefan Deuster form a sound basis, because KBA technology already enjoys an excellent reputation in Latin America.
 
Pictured (from left to right): Sales manager of the new subsidiary Mirko Straub, KBA sheet-fed sales director for Latin America Jan Drechsel and managing director Stefan Deuster, KBA executive vice-president for sheet-fed offset sales Ralf Sammeck and KBA web press sales director for Latin America Kai Trapp
 
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