Great Lakes Veneer launches wood paper for labels

The launch of Naturís expands the expertise and capabilities of Great Lakes Veneer following its purchase of the assets of Wisconsin-based Graphic Woods Technologies. With new equipment that can slice wood veneer paper-thin, the company achieves precise cuts that deliver a high-end wood paper product.

‘This technology allows Great Lakes Veneer to bring its manufacturing expertise and on-time delivery reputation to new markets,’ said Dave Williams, president of Great Lakes Veneer. ‘As demand for premium brand experiences increase, we expect the use of wood paper, particularly wood labels, to follow.’

Naturís provides the canvas for new multisensory consumer interactions where shoppers can touch and experience the feel of genuine wood grain on labels and packaging. The new wood paper surface is smooth enough for printing with a crisp visual impact. It is sold as pressure-sensitive labels in rolls and sheets and is suitable for printing using a wide range of techniques, including foiling, embossing or heavy coverage, with and without topcoats.

‘When it comes to engaging consumers, there’s nothing like the feel of authentic wood grain on a label,’ said Nick Rogers, product and business development manager at Great Lakes Veneer. ‘With Naturís, label designers and brand marketers can go against the grain of traditional labels in favor of a natural, memorable tactile experience that gives them a true edge on the shelf.’