Smart Planet Technologies introduces EarthLabel

EarthLabel labels incorporate EarthCoating, a superior barrier coating to 100 percent polyethylene, providing improved barrier performance while reducing plastic content. 

The EarthLabel product was developed for use by Ste. Michelle Wine Estates, as it sought a way to provide protection for their white wine labels in wet conditions. As such, beer and white wine bottles are earmarked as optimal applications for EarthLabel by Smart Planet Technologies, as the barrier layer is needed to protect the underlying adhesive across the entire label in wet conditions.

Les Wallace, packaging manager for Ste. Michelle Wine Estates, said: ‘The 100 percent PCW paper in combination with the Smart Planet EarthCoating delivers a high-quality pressure-sensitive (self-adhesive) label material that will meet key performance requirements for our Snoqualmie wines regardless of the storage conditions.

‘On the shelf, in a fridge, water or ice, we know the labels are going to look great.  Our current plan is to transition to the EarthLabel material in the first quarter of 2014.’

Chris Tilton, chief technology officer of Smart Planet Technologies, said: ‘EarthCoating continues to prove itself as a superior technology to 100 percent polyethylene in various barrier coating applications. 

‘We applaud Ste. Michelle Wine Estates for their involvement and support in adopting this breakthrough technology to improve performance and the environmental footprint of their white wine labels.’