Hyde Park Label Company appoints new director

Hyde Park Label Company has hired Barry Wendell as director of sales and marketing.

Hyde Park Label Company has hired Barry Wendell as director of sales and marketing.

Wendell is a former regional sales representative with HP Indigo, as well as having worked at Scitex America, Creo and Kodak in a career spanning more than two decades. He will report directly to Hyde Parl Label Company managing director Alan Etheridge.

Hyde Park Label Company, a division of Century Label, is located in the Austin, Texas area. Hyde Park Label provides high-quality label and packaging print products to the food, beverage, and health and beauty industries.

As director of sales and marketing, Wendell will complement Hyde Park Label’s recent entry into the digital print marketplace, and coordinate the increasing activities with corporate and national accounts in the digital print space.

Etheridge said: 'Barry brings a level of knowledge and professionalism to this role that is unmatched in our industry. We view his appointment as an affirmation of our commitment to being a leader in our industry. Our new technology and the increasing demand by our customers for our services led us to look for an addition to our team who fit with our ethos of innovation and exceptional customer relations. We are fortunate to find someone of Barry’s caliber to fit this role.’