Suchi Srinivasan joins Beontag’s DTE business

Beontag, a pressure-sensitive adhesives and smart tags specialist, has appointed Sucharitha (Suchi) Srinivasan as global vice president of Beontag’s Digital Transformation Enabler (DTE) business, as the company continues its strategic growth.

Srinivasan is a seasoned tech and business leader who brings more than 25 years of experience in technology, helping businesses embrace the opportunities presented by digital and AI, as well as a depth of general management experience at leading multinational organizations.

Having worked across multiple verticals and applications in consumer, automotive and industrial markets with Fortune 500 companies, Srinivasan is a highly regarded figure in her field, with a successful record in delivering ambitious initiatives.

In her new role, she will lead Beontag’s business unit focused on a wide range of IoT enablers and smart tags, such as RFID, NFC and BLE, to connect billions of items worldwide.

Srinivasan will play a fundamental role in expanding the diversification strategy of the DTE business, in leveraging sustainable technologies, and in growth the business unit in key markets.

She will be based in the US and report directly to Beontag CEO, Ricardo Lobo.

Her appointment comes at a transformational time for the company, with significant investment in infrastructure, technology, and R&D planned for the North American market, in particular.

Ricardo Lobo, Beontag CEO, commented: ‘We are thrilled to welcome Suchi Srinivasan to our team, at such a critical step in our growth journey. She brings a lifetime of invaluable knowledge and experience to what we do and will play a vital role in our DTE operations around the world.’

Srinivasan added: ‘I am honored and excited to join Beontag at a time when IoT and RFID technology still has so much to contribute to so many sectors. I look forward to working with the entire Beontag family, to identify our opportunities, while boosting our already strong innovation, diversification, and sustainability credentials.’

Intelligent labels specialist showcased its portfolio of products and sustainable technologies, including Eco RFID Tag, Couchê PCR and Liner rPet at the recent Label Summit Latin America gathering significant interest.