Avery Dennison explores future of labeling

Avery Dennison is showcasing its latest innovations in labeling technology at Labelexpo Americas 2024. The company is demonstrating how it connects the physical and digital worlds to unlock new possibilities for the labeling industry.

‘At booth #119, Avery Dennison invites visitors to join us on a sustainability journey - exploring labeling materials with a lower carbon footprint and solutions that advance sustainability and circularity,’ said Anh Marella, vice president of marketing at Avery Dennison. ‘We are looking forward to hosting customers in an interactive booth environment that not only highlights our next-generation label technology but also how connected packaging solutions build consumer interaction and provide end-to-end transparency.’

A key feature of Labelexpo Americas is the RFID Experience, sponsored by Avery Dennison.

‘RFID education is crucial as we navigate the future of smart labeling together,’ added Tina Hart, vice president of sales at Avery Dennison. ‘We look forward to engaging with visitors, offering an in-depth look at RFID inlays and a live demonstration of the conversion process.’

Avery Dennison is also exploring the future of linerless labels on the innovation stage and participated in discussions during the AWA Label Release Liner and Smart Labeling Seminars.