Avery Dennison launches AD InsightX

Avery Dennison has launched AD InsightX studio as a co-creation platform and an experience center for the packaging industry in Pune, Maharashtra. 

AD InsightX was formally launched on May 9, in Pune, amidst a stellar and diverse industry cohort. 

Avery Dennison embarked on the Make in India journey way back in 1997. It has operations in Pune, Greater Noida, Kolkata and Bengaluru. The Pune facility also houses its R&D and Innovation lab, Converting College and Knowledge Centre, I-Lab, Graphics Lab and now, also AD InsightX. 

The intent behind creating this facility was to carve a path to tap into the fast and continuously evolving brand and consumer preferences, led by the Millennials and Gen Zs. There is a thriving market to introduce new, innovative functional packaging formats, more than ever. Another aspiration is to address the unmet needs and challenges of the fast growing premium packaging, security, and anti-counterfeit solutions market. Additionally, through this studio, Avery Dennison also aims to enable brands and customers to achieve their sustainability goals. 

With the tagline ‘Unlock your imagination’, AD InsightX has been designed as a facility where customers, brands, ecosystem enablers, industry experts, partners, and thought leaders can ideate together and solve some of the biggest challenges in the market. 

‘This facility embodies our commitment to innovation, leadership, and collaboration,’ said Saurabh Agarwal, vice president and general manager, Avery Dennison, South Asia. ‘AD InsightX is not just Avery Dennison's achievement but it is a thriving opportunity for the Industry and partners involved to partner and co-create. Together, we look forward to setting new benchmarks for the industry and contributing to innovative and sustainable advancements.’ 

According to Avery Dennison, the facility has been developed with world class technical and digital capabilities, including neuromarketing, to enable the shift from reactive to proactive strategies. This will facilitate the rapid creation of minimum viable products and enable swift progression from problem identification to solution generation. One can walk into what is claimed to be the ‘zen’-like spaces in AD InsightX and see, touch, and feel several ‘live’ and ‘ideated’ concepts across aesthetically curated zones. Another experience will be the journey of how the physical world connects with the digital world. A team of Avery Dennison experts has been especially trained to lead curated workshops or collaborative sessions.