Avery Dennison launches new range of labels

Avery Dennison South Asia has launched a new range of premium labels in collaboration with Letra Graphix, Pragati Pack India and Janus International. This latest offering includes a portfolio of textured substrates for premium labeling, specifically designed to elevate consumer experiences through unique surface textures and patterns. 

The new label range is tailored for key industries, including wine and spirits, food and beverages, and luxury beauty segments. The company aims to redefine packaging by enhancing shelf appeal, driving brand differentiation, and catering to the aspirational demands of consumers, particularly Gen Z and millennials, through this new label launch.

The labels are developed with sustainability in focus. 

Speaking on the launch, Saurabh Aggarwal, vice president and general manager at Avery Dennison South Asia, said: 'Innovation lies at the core of Avery Dennison’s philosophy. As part of our motto, ‘Making Possible’, we believe in the powerful connection between intellect and imagination, science and technology, and the physical and digital. Launching our premium labels range is a step forward in addressing this philosophy and represents our dedication to redefining what’s possible in the labeling world. By combining innovative design with a commitment to sustainability, we empower brands to stand out on shelves and connect with consumers in meaningful ways.'

Avery Dennison’s India team's commitment to sustainability and innovation drives every initiative it undertakes. By leveraging advanced technologies and sustainable practices, the company aims to create products that meet its customers' needs and contribute to a more sustainable and inclusive future. From reducing environmental impact to fostering circular economies, Avery Dennison continues to reshape industries for the better.