Avery Dennison to promote sustainable portfolio in Paris

With the EU Packaging and Packaging Waste Regulation (PPWR) requirements, brands need to embrace the transition towards sustainable packaging. Via a special EcoDesign Talk on Avery Dennison will share how premium brands can balance luxury with sustainability and increase customer engagement.

Avery Dennison will spotlight its sustainable portfolio of products and solutions that enable brands to use fewer natural resources, cut carbon emissions, reduce waste, and build towards a circular economy.

There will also be interactive demonstrations showcasing the company’s digital identification solutions such as RFID, NFC and atma.io connected product cloud, which are helping brands to develop deeper relationships with individual consumers through brand storytelling opportunities.

This will be brought to life via French fragrance brand, Bastille Parfums, which is leveraging Avery Dennison’s RFID sensor technology and atma.io, to provide instant and full transparency about ingredients, environmental impacts, date of bottling, and more, making beauty more responsible and transparent than ever.

Vladimir Tyulpin, Avery Dennison's market segment leader for premium packaging solutions LPM EMENA, commented: ‘In the ever-evolving landscape of beauty and luxury, a seismic shift is underway. Sustainability is no longer a buzzword; it’s become a business imperative.

‘2024 points towards a future where packaging is more than just a container for products - but a smart, interactive tool that can enhance the consumer experience and contribute to a brand owner’s sustainability initiatives. From connected products to recyclable materials and reusable packaging models, 2024 is poised to be a game-changer and we’re excited to kick off the year at Paris Packaging Week.’