UPM Raflatac unveils digital swatchbook for wine, spirits and beverage

Stefano Pistoni, senior manager, Business Development, Wine, Spirits and Beverage, UPM Raflatac, said: ‘The digital swatchbook was created with designers in mind. There are plenty of label materials available for wine, spirits and beverage, but the challenge is to find the right match to the packaging and to find it easy and fast. As we now live in a world with less face-to-face meetings, it is essential to have an efficient, user-friendly, and innovative digital tool that can change the landscape of label and packaging design.’ 

 

Matteo Zantedeschi, art director, Advision, added: ‘For us at Advision, the UPM Raflatac Digital Swatchbook is a new incredible tool to support our creative and design workflow. We have already tried the high-resolution textures download and just in a few minutes we created mockups and realistic renderings. This new tool has two strengths: it greatly simplifies our work and helps us to convey our idea of the final result to clients in a realistic way.’  

 

The digital swatchbook allows users to search by visual appearance of face material or by features and functionalities of the material. As a global tool, the swatchbook is segmented by region to provide a customized user experience.