Optimum Group teams up with Packaging Partners

Optimum Group and Packaging Partners have entered a strategic partnership that will focus on delivering innovative and sustainable packaging while enhancing both companies' market positions.

The partnership between Optimum Group and Packaging Partners addresses the growing demand for eco-friendly and regulation-compliant packaging.

‘Customers are seeking packaging that not only meets sustainability goals but also complies with the latest regulations like the PPWR,’ said André Prophitius, Prophitius, CEO of Optimum Group. ‘Together with Packaging Partners, we can offer a comprehensive package that fulfills these requirements while ensuring innovation and quality.’

Rob Daniels, director of Packaging Partners, added: ‘Our focus on sustainable packaging aligns perfectly with the expertise of Optimum Group in flexible packaging. This collaboration enables us to provide customers with a wider range of options and an enhanced level of service.’

Optimum Group specializes in flexible packaging and self-adhesive labels, investing in advanced technologies such as the HP Indigo 200K and state-of-the-art pouch manufacturing lines.

Packaging Partners brings deep knowledge and experience in sustainable paper and flexible packaging materials across various sectors, particularly the food industry.

This collaboration creates an integrated packaging offering, such as flexible pouches and paper-based packaging under brands like Pouch4All. By actively sharing customers and leads, the partnership improves efficiency and ensures customers benefit from innovative, tailor-made products.

A key objective of this collaboration is to help customers navigate challenges related to new regulations, such as the PPWR.

‘The shift to mono-materials and recyclable packaging requires adjustments in production processes. Together with Optimum Group, we offer solutions that are not only innovative but fully compliant with the strictest sustainability guidelines,’ said Daniels.

The partnership also aims to strengthen both companies' market positions and provide customers with packaging designed for the future.