Partnership shows potential of renewable packaging materials

- NatureFlex films laminated by Allflex and printed using a machine at the University of Stuttgart

 

- Collaboration also included German brand owner Intersnack

 

A German Design student has worked with substrate supplier Innovia Films to put the spotlight on renewable packaging materials.

 

Sabine Zits is an undergraduate at the FH Aachen University of Applied Sciences. As part of her Bachelor of Arts coursework, she decided to promote renewable materials by producing real-life samples, such as crisp bags (pictured, top).

 

This involved working in collaboration with several partners, most notably Intersnack, the brand owner of the German funny-frisch potato chip brand. 

 

Innovia Films helped by providing samples of its NatureFlex product range of materials derived from renewable resources.

 

‘I decided to show designers what is already possible for packaging by having some real-life samples of potato chips made up with a clear renewability message,’ Zits said.

 

In this application, metallized and clear NatureFlex films were used for the bags. They were laminated by Allflex and printed using a machine at the University of Stuttgart.

 

Holger Eschenburg, Innovia Films sales manager in Germany, added: ‘We were very pleased to be able to facilitate this project – where designers of the future, like Sabine Zits, can showcase the advantages of our NatureFlex packaging films to their peers, contemporaries and industry at large.’

 

Pictured above: Sabine Zits and Holger Eschenburg with the crisp packs made from NatureFlex (Image copyright of Sabine Zits 2013)

 

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