Kodak signs deal to target Latin America

Kodak and Argentina’s Bosisio have agreed a joint initiative that will enable the latter to provide new and unique services and applications for brand owners and printers, and the former to increase sales of products, services and packaging applications to multinational and global companies doing business in Latin America.
 
Bosisio is a prepress house and provider of packaging technologies, brand management, production and marketing services for printers, agencies and companies in the packaging market.
 
The agreement enables Kodak and Bosisio to jointly develop and implement new solutions, including technologies, services and customer support, for the packaging market. For example, Bosisio can now offer Kodak's Security Solutions portfolio in combination with Flexcel NX or rotogravure printing solutions, plus the Kodak Traceless AD Solution for anti-diversion protection on the final packaging line, so offering a range of brand management products and services for shelf impact, along with overt and covert security for brand and consumer protection.
 
Roberto Colangelo, Kodak’s general manager of Services for Business and vice president of its Business Solutions and Services Group, added: ‘It represents a significant transition for Kodak from just a packaging industry supplier to also being a services provider enabling complete solutions for brand owners whose focus is increasing customer satisfaction, providing attractive and successful products, and growing their businesses.’
 
Javier Bosisio, co-owner of Bosisio, said the initial focus will be on customers in South America. Bosisio is part of the Janoschka Group, a global organization specializing in packaging prepress services and operating in 12 countries with 1,400 employees.
 
He said: ‘Bosisio has significant relationships with regional and international brand owners that will benefit from the expanded set of products, services and applications. Now, we can significantly expand services to brand owners and printers for communications, brand management, brand protection, anti-diversion and counterfeit protection, proofing, print management and printing using all major printing processes and applications for packaging.’
 
Gustavo Oviedo, Kodak's chief customer officer, said: ‘The initiative makes extensive use of Kodak's comprehensive packaging prepress and services portfolio that works across the value chain to preserve brand equity and security, enhance shelf appeal, and drive efficiency from design through print production. Importantly, this initiative will raise the industry standard regarding how brand owners can manage and protect their packaging and brand assets.
 
‘A fundamental point brand owners and retailers in packaging around the world have shared with me is the need to be innovative, differentiated and protective of their brand equity, enabling them to grow sales and customer loyalty for the future. Kodak sees this initiative as a major step in changing how the packaging industry achieves this for brand owners.
 
‘Our relationship is not limited to existing technologies, but will give Bosisio access for packaging applications in the next generations of flexo, offset, high-speed digital, security, communication software and services to enable Bosisio to provide those essentials necessary for their brand owner and print packaging customers to grow their businesses.’