Alfonso Hernandez joins HiFlow Solutions

HiFlow Solutions has appointed Alfonso Hernandez, Jr. as vice president of sales to spearhead the development and implementation of sales strategies aimed at driving revenue growth.

Born in Brooklyn, NY, to Cuban immigrants, and currently residing in Northern New Jersey, Hernandez brings over three decades of comprehensive experience in the packaging, printing and graphic arts industries, with a strong background in print sales, hardware and equipment, and digital imaging.

Hernandez has held pivotal roles in business development and color management consulting, demonstrating exceptional sales, account management, and technical support skills. He holds a B.S. in Finance and Accounting and is actively pursuing a Master of Business Administration with a focus on Strategic Leadership from Rutgers University.  

In his new role at HiFlow Solutions, Hernandez will spearhead the development and implementation of sales strategies aimed at driving revenue growth, ensuring customer satisfaction and expanding market presence.

He will also lead the creation of a North American sales team to provide support to customers and foster the company's growth trajectory.

Prior to joining HiFlow Solutions, Hernandez had held significant roles at industry companies, including eProductivity Software, EFI, X-Rite Pantone, Tekgraf Corporation, Promark, Digital Photo Imaging, and A.I. Friedman where he enhanced sales performance and client engagement across global markets. He was also an independent consultant with Chromaticity and Color Perceptions and VP of business development for Prime Consulting Services.

‘Alfonso’s impressive track record and industry knowledge make him an invaluable addition to our executive team,’ said Mariusz Sosnowski, CEO of HiFlow Solutions. ‘His forward-looking leadership will be crucial in driving our North American sales efforts and strengthening our position as a software provider in the packaging and printing industry.’