GEW strengthens North Europe base

The move will further strengthen GEW’s position in the region as the company is already represented by Premere Graphics in the Swedish market with full service support as well as sales. Premere will see its territory extended to cover the whole of Scandinavia.

Thomas Dahlén, managing director at Premere, said: 'The label printing and converting market in Scandinavia and Finland has significant growth potential. The challenge faced by players in this market is to match the high quality expectations and to offer service excellence. With the innovative technology and the service back-up from GEW, Premere and Cecmik are in the best position to face this challenge.’

Malcolm Rae, managing director of GEW, added: ‘Over the past years we have established a very successful business relationship with Cecmik in Finland and Premere in Sweden and are pleased that we can now extend this by granting Premere additional responsibility for Denmark and Norway.  We have full confidence in Premere’s and Cecmik’s joint expertise in the field of machinery for the label printing and converting industry.’

Cecemik is based in Jorvas, close to the Finnish capital Helsinki, and distributes materials and equipment for graphic arts professionals. Premere is located in Kungsbacka near Gothenburg and its customer base is flexo printing and paper converting businesses. Premere provides troubleshooting, maintenance and technical support.