All4Labels and HP announce multi-unit press deal at drupa 

All4Labels has signed a multi-unit multi-year press deal as part of its continued strategic partnership with HP at drupa 2024. 

The new investment is aimed at bolstering its portfolio in the journey to better connect brands with consumers through global, digital, sustainable, just-in-time, just-in-sequence product offerings.    

All4Labels’ vision is to completely digitize its production floors. With a 27-year-long relationship with HP, the global label and packaging leader continues to deliver high quality sustainable labels, offering quick turn-around times, enhanced efficiencies and simplified supply chains.  

With its multi-unit press deal, All4Labels is expanding its digital footprint even further with a significant investment that includes several units of HP Indigo V12, HP Indigo 200K and the enhanced version of the HP PageWide Advantage 2200. Announced at drupa 2024, this strategic move solidifies All4Labels' position as a growing global player in the packaging converting industry. The early units of the agreement, are being deployed in various geographies during the summer of 2024.    

Günther Weymans, COO All4Labels Group, said: ‘We have been working closely with HP in the development of the HP Indigo V12, spearheading its initial beta phases as well as recognizing its ability to increase our growth in today's market landscape. This technology empowers large organizations and brands to swiftly adapt to market uncertainties and brand demands, enabling us to enhance our offerings and serve our customers better.’  

Weymans added: ‘All4Labels values its longstanding partnership with HP, which extends beyond products and services by encompassing the entire global industry ecosystem. We appreciate HP's continued commitment to be technology leaders in machines, inks, software solutions, data analysis capabilities, and disruptive innovation. This cooperation adds significant value to our business and underscores our shared commitment to delivering excellence across the entire value chain.’   

Haim Levit, senior vice president and division president of HP Industrial Print, stated: ‘We are thrilled that All4Labels, a valued partner, has chosen to further our collaboration with a multi-unit deal for HP digital presses. By expanding their already remarkable fleet of HP Industrial presses, All4Labels underscores the tangible business impact of HP digital technology on ROI, while also emphasizing our joint commitment to innovation, sustainability, and agility. This decision is a testament to the deep trust and mutual commitment that define our cooperation. We share the same vision in disrupting the label converting arena, and this expansion strengthens our vow to lead the industry into a new era of digital transformation.’ 

All4Labels can swiftly respond to brand needs and benefit from business growth, delivering productivity across a wide range of media and accelerated time-to-market.   

The HP Indigo V12 digital press is claimed to be the first press to utilize the new LEPx technology - a narrow-web label press, printing at 120 linear meters per min with all the capabilities of HP Indigo’s technology for label production. The HP Indigo 200K’s technology for on-demand, sustainable flexible packaging accommodates sustainability demands, reducing environmental impact. The HP PageWide Advantage 2200 offers converters the ability to produce high-volume label jobs, printing only what the customer needs and avoiding unnecessary media waste and setup time.