Label Summit Latin America 2024 reports successful edition

The 20th edition of Label Summit Latin America 2024 has closed on a high note, attracting 750 visitors from 25 countries. This year’s two-day conference took place in March for the first time in Bogotá, Colombia.

Across two days, over 25 experts from well-known Colombian brands, label converters from the region and leading associations in Latin America’s label and package printing industry shared their insights and knowledge about the trends and technologies that are shaping the future of the market.

Converters participating in the conference included Viappiani, Servibarras, CCL, All4Labels, AlfaPrint, Everest Printed, Impresos y Acabados, Ideartes Impresores, Etiflex Mexico, Kuresa and Sismode.

Hosted by Labelexpo Global Series, the conference had a total of 13 sessions featuring panel discussions and in-depth presentations.

Speakers included Juanita Jiménez, brand design leader from Colombian coffee brand Buendía, Eric Pell, client development director from Makro and Juan Zuluaga, departmental coordinator – Antioquia of the UN’s Food and Agriculture Organization. Topics featured included an explanation of sustainability terminology, a market analysis of Colombia and the wider region, the Colombia Plastics Pact as well as brand protection and traceability in smart labels.

Mirco Mazzarella, event manager of Label Summit Latin America 2024, said: ‘We’re delighted with the success of Label Summit Latin America 2024, and it was a privilege to bring this highly productive event for the very first time to the vibrant city of Bogotá. The positive feedback that we received across both days alike reflected the importance of keeping up with the latest industry trends and innovations in Latin America and beyond.’

Laura Reyes Castellanos, executive director at CEMPRE (the Business Commitment to Recycling) and keynote speaker on day one of the conference, added: ‘The Label Summit Latin America 2024 event represented a valuable opportunity to explore and understand the dynamics of a consumer-oriented industry that has enormous potential to lead transformations that drive the circular economy and encourage changes in behaviors. Having these kinds of spaces is essential to continue exchanging knowledge and inspiring the development of sustainable solutions.’

An accompanying table-top exposition also ran over the two days, which saw 54 leading industry suppliers such as platinum sponsor ARclad, Mark Andy, HP, Cartes, Omet and Nilpeter network with delegates, giving them an exclusive preview of the latest technology in label and package printing.

Carolina Jaramillo Osorio, marketing director at ARclad, said: ‘Having the opportunity to share information on sustainability to our customers and industry delegates means a lot to us, understanding how to meet the requirements of sustainable labeling can be very challenging, and we believe this event provided the perfect platform for us to continue working together towards this goal.

‘The organization of the event was excellent, in our opinion, the conference program was really well planned, with highly relevant and diverse content. At our booth, we were able to experience a significant number of client visits, coming from different countries across the region, contributing to a very dynamic atmosphere where we even successfully closed several business deals.’