HP India partners with Atal Incubation Centre of Coffee Board

HP India Sales has signed a memorandum of understanding (MoU) with the Atal Incubation Centre of Coffee Board (AIC CCRI CED) on May 22, 2024 in a significant move to foster innovation and growth among startups.  

This strategic partnership aims to provide startups with digital printing and packaging technology, equipping them with the tools and knowledge needed to thrive in today's competitive market. 

Under this collaboration, HP will offer comprehensive support to these startups, including insights into industry trends, best practices, and the latest advancements in printing and packaging technologies. This initiative underscores HP's commitment to empowering emerging businesses and driving technological innovation in the industry. 

The MoU was formally signed by Praveen HJ, CEO of AIC-CCRI-CED, Coffee Board, and Appadurai, country manager of indigo & inkjet solutions, HP India. The signing ceremony was attended by key figures such as Naipal Singh, business development manager at HP India Sales along with members of the AIC-CCRI-CED team. Their presence highlighted the importance of this partnership and the shared vision of fostering a robust startup ecosystem. 

This collaboration is poised to bring significant benefits to startups, providing them with the expertise and resources needed to enhance their operational capabilities and market reach. By leveraging HP's advanced technology and industry expertise, these startups will be better equipped to navigate the complexities of the printing and packaging sectors. 

Praveen HJ, commented: ‘We are excited to collaborate with HP India in this significant initiative to support startups. This partnership will provide invaluable resources and expertise in digital printing and packaging, enabling our startups to enhance their operational efficiency and market reach. Together, we are committed to fostering an environment of innovation and growth, and we look forward to seeing the transformative impact this collaboration will have on the startup community.’ 

Appadurai emphasized: ‘This collaboration with the Atal Incubation Centre of Coffee Board offers startups a unique opportunity to access high-quality packaging solutions without the constraints of minimum order quantities. By utilizing our advanced digital printing technologies, startups can benefit from faster time to market, variable data printing, and the elimination of unwanted inventory wastage. Additionally, there are no plate or cylinder costs, allowing startups to avoid blocking their working capital. This means they can print as much as they need, exactly when they need it, thereby optimizing their resources and focusing on growth and innovation.’

As both organizations work together, they aim to create a nurturing environment that supports the development of groundbreaking ideas and solutions, ultimately contributing to the advancement of the industry.