Markets emerging to dominate global flexible packaging demand

- 13 markets account for 20% of total world demand, growing by 70% since 2006

 

Emerging markets from around the world now account for 20 percent of the total global demand for flexible packaging, and are expected to continue to grow according to a new report from PCI Films.

 

PCI Films’ “Emerging Flexible Packaging Markets to 2016” report identified 13 emerging flexible packaging markets comprising of Poland, Russia, Turkey, Mexico, Brazil, India, Indonesia, Thailand, Vietnam, Saudi Arabia, UAE, Nigeria and South Africa.

 

Collectively these markets, valued at US$14 billion, have grown by almost 70 percent since 2006, PCI Films found in its report.

 

A further finding was that although a number of these emerging markets have been affected by the global economic downturn, they have weathered the crisis well, with demand growth averaging almost 11 percent per annum since 2006, led by countries including India, Indonesia, Brazil and Russia.

 

In general, all emerging markets have illustrated strong growth over the past five years, with only three of the thirteen posting overall growth of less than 30 percent between 2006 and 2011.

 

The report also identifies the major driving forces in flexible packaging demand within these emerging markets, including: strong GDP growth, high population growth, liberalization in a number of markets, continued urbanization and the development of mass retailing.

 

In addition, changing consumer lifestyles and increasing disposable incomes have encouraged the development of new convenient packaged food and non-food products.

 

Study author Steve Hillam said: ‘Strong and sustained growth over the next few years will see these 13 markets offering many investment opportunities for all those involved across the flexible packaging supply chain.

 

‘This is particularly the case in terms of building converter expertise in the faster growing added-value sectors, such as high barrier films and retort pouches.’

 

Read more on emerging markets here

Read more findings from PCI Films here

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Read more news from the Middle East here

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