Rémy Martin and Selinko introduce connected bottle

The Rémy Martin Club connected bottle features an integrated unique and tamperproof NFC tag in the capsule. The high-security NFC chip, combined with asymmetric encryption, detects the opening of the bottle and remains active thereafter.

The basis of the technology developed by Selinko, a creator of bank-level authentication technology, lies in 100 percent secure authentication of the genuine provenance of the bottle, the ability to detect a previously opened one, and to allow the brand to remain in contact with the consumer after a purchase is made.

Connection with the bottle is possible via a dedicated smartphone app, on the Android operating system, so allowing consumers immediate interaction with their purchase. By tapping the top of the bottle, the previously downloaded Rémy Martin application will instantly show if the bottle is genuine and sealed, or if it has been resealed. Once the consumer opens his or her bottle, the NFC integrated tag will emit a different signal, indicating the change from ‘sealed’ to ‘opened’. The consumer is also eligible to earn points towards the Rémy Martin engagement program when tapping the bottle again. This avant-garde technology is certified ANSSI – EAL4+ and provides the same level of security found in electronic passports or bankcards.

Augustin Depardon, Rémy Martin executive director, said: ‘Not only does the Rémy Martin Club connected bottle guarantee the authenticity of the product, but also, and this is the exciting innovation, it allows us to communicate directly with our consumers who like and use our products. Rewards, events, special offers: our communication can now be completely aligned with our clients’ preferences for an optimal relevancy.

‘As the world is becoming connected, our consumers are expecting their favorite brands to do more than deliver the finest spirits: they want to have a direct connection with these brands, and a direct engagement. The Rémy Martin Club connected bottle thus addresses a consumer need, and I must say we are proud to be the first brand to bring it to market in our industry.’

The Rémy Martin Club connected bottle will be available in China later this year.

Earlier this year Diageo and Thinfilm exhibited a smart bottle concept, featuring printed sensor tags, at Mobile World Congress in Barcelona.