Zecher and Chromos Group expand their partnership

Customers will benefit from closer collaboration, expert consultation, and Chromos Group’s extensive experience in sales.

Zecher and the Chromos Group have expanded their long-standing partnership. From February 1, 2025, the Chromos Group will take over the exclusive sales of Zecher's high-quality anilox rollers for the label sector in the regions of Baden Württemberg, Saarland, Bavaria and Austria. 

The Chromos Group has been a proven and successful sales partner of Zecher in Switzerland for decades. This successful cooperation is characterized by a high level of expertise, sales strength and a shared passion for quality and innovation. The expansion of the partnership is therefore a logical step towards offering customers in parts of Germany and Austria the first-class advice and comprehensive service of the Chromos Group. Chromos will be supervised by Heike Ott, who was previously responsible for managing the territories at Zecher. 

‘We are delighted to be building on the proven partnership with Chromos in Switzerland and now extending it to other regions,’ explained Thomas Reinking, sales director at Zecher. 

‘Our aim is to support our label customers in the regions of Baden-Württemberg, Saarland, Bavaria and Austria with tailor-made solutions thanks to the additional expertise of the Chromos Group and to rely on bundledsales skills.’ 

The Chromos Group also sees the expansion of the partnership as an exciting opportunity to open up new markets. 

'The long-standing collaboration with Zecher has always been characterized by mutual trust and innovative strength. We are convinced that we will be able to further expand and strengthen our joint market position in the additional sales regions,’ added Marcus Ruckstädter, head of material sales at Chromos. 

Customers will be able to benefit from an even closer exchange, intensive consultation and many years of expertise thanks to the Chromos Group's involvement in sales. 

Zecher and the Chromos Group see the expansion of their partnership as a strong signal for the future and look forward to continuing their success story together in the new regions. 

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