HP India connects with brand owners

The company highlighted the possibilities for brand owners and marketers across verticals including FMCG, pharmaceutical, retail, food and beverage, health and beauty. It was attended by over 150 brand professionals who saw applications including labels and packaging, general commercial printing, backlist, textile prints, point of purchase, corrugated and signage.

Puneet Chadha, director of market development for Graphics Solutions Business in Asia Pacific and Japan at HP, shared insights on the importance of innovation in reaching out to customers today, and how advanced and differentiated printing applications can help brands develop a stronger brand recall with end customers and establish a competitive edge in the market.

Discussions on the successful real life digital printing campaigns and implementations by some of the leading brands helped the present audience build awareness and perspective around the path breaking possibilities with digital printing.

‘With brand managers trying to break the clutter for increased mindshare for their brands, the market place is getting increasingly competitive,’ said Chadha. ‘Digital printing can open new and unexplored opportunities for brands with respect to customer outreach, contributing significantly to the brand recall.’

He further spoke about Dscoop, a community of HP’s print service providers helping them take part in education, networking and revenue growth opportunities. Highlighting HP’s commitment towards this community, he said: ‘We will continue to enable our print service providers with newer innovations in digital printing technology and more meaningful conversations with brands at such forums, hence helping them explore newer markets and generate fresh revenue streams.’

A. Appadurai, country manager, Indigo and Inkjet web press, Graphics Solutions Business, HP India, delivered a presentation around engaging customers through innovations in labels and packaging and how it can significantly contribute towards increasing sales and revenues for the brand.

‘Labels and packaging play an instrumental role in product sales, and a good packaging with a thought through campaign can work wonders for any brand. HP is leading the innovation in packaging and labels and enabling leading brands across the globe to create path breaking success stories. We welcome Indian brands to harness the power of digital printing for reaching out to their customers and ensuring a great overall customer experience.’

The presentations were followed by guided tours to application areas showcased by partnering print service providers.