Edale appoints agent in Middle East

Phoenix Colour Technologies have been in the printing and packaging industry for more than 15 years. It represents an extensive portfolio of global brands with its engineering team spanning over 50 years of combined experience.

Darren Pickford, sales director of Edale, commented: ‘We are delighted with the appointment of Phoenix Colour Technologies for the Middle East to our growing and market-leading agent and distributor network. Our ethos is very much aligned with Phoenix, which vision is to become the number one trusted partner in its region for providing end-to-end flexographic state-of-the-art technologies to its customers.

‘Edale is known for its engineering excellence and developing innovative solutions for the packaging industry, with our FL range of flexographic printing and converting presses. Our agent and distributor network allow us to bring a local feel and knowledge transfer to our global customers and are an integral part of our company. We have every confidence that our combined efforts will strengthen the brand awareness and growth of flexographic technology and print expertise in this region.’

Afsal Kottal, CEO of Phoenix Colour Technologies, added: ‘We were looking for innovative printing and converting solutions to propose to our customers in the region for meeting their packaging demands and hence decided to start the partnership with Edale after many months of research.

‘Phoenix will bring the concept of standardized and profiled color-managed workflow from pre-press, ink room and printing room to the flexo printing process and eliminates the trial-and-error method to achieve customer expectations. Our color-managed workflow combined with Edale’s state-of-the-art flexographic presses will help printers in the region to achieve optimal overall equipment efficiency by way of minimum wastage of materials, operational time and will provide the highest levels of quality and repeatability to meet the customers' needs.’