Reflex installs 53rd BGM finishing machine

Reflex Group (Reflex) has installed 53 finishing machines from Bradford, UK-based Bar Graphic Machinery (BGM) with the latest installation of a BGM Elite Dieflex at its Leicester site in the last month.  

Manufacturing for a wide range of markets including beers, wines and spirits, health and beauty, pharmaceuticals and food, Reflex is a key strategic customer of BGM. 

Ian Bates, business unit director at Reflex, has been working with BGM to ensure the right technologies are designed and installed to meet the exacting needs of the high-growth business. ‘What has so impressed me with the BGM team is the personal touch they bring to doing business. They are open and transparent, their service is second to none, and the support is first-class. It is literally like dealing with a family and we really appreciate that. We’re a big business but they’ve never given us any reason to go anywhere else because of the machine build quality and reliability, as well as the way they support us.’  

Annemarie Rhodes, MD at BGM, commented: ‘We’ve been working with Reflex Group since 2007 and have a very special relationship – it’s a fantastic team to work with. We work hard to understand their key needs and supply both our standard and bespoke finishing solutions to ensure they maximize their quality, efficiency and productivity at all times.’ 

Bates added that the build quality and robustness of the machines are excellent ‘but importantly, they’re not just “yes men”. If they don’t think something is right, they’ll say it. They don’t sell a machine for the sake of a sale. They’re open and honest and if they can create efficiencies for us by looking at an issue in a different way, they will do.’ 

For example, BGM has added flexo stations on some of the BGM EcoFlexes for Relfex to enable it to remove printed label work off its 10-color presses giving extra capacity and flexibility when needed.   

Reflex is an expanding business growing through acquisition over the years and has 11 label production sites across the UK and Ireland alone. 

Bates concluded: ‘At Reflex, our leadership team is empowered to make decisions, to invest for the future and is trusted to take us forward. Having a partner like BGM is key to us being able to make good decisions and future-proof what we’re doing. BGM is part of my team now. Their attention to detail and support is fantastic and I wouldn’t hesitate to recommend them to printers, large or small.’