Wifag-Polytype launches new business strategy

Wifag-Polytype has moved to reposition itself as a market-orientated company with a new structure and business strategy.

Under the strategy, Wifag-Polytype will bring together the knowledge of coating, converting, drying/curing and printing from its different businesses, such as Polytype Converting and Pagendarm, to create a “world-leading company for print, coating and converting” with an “outstanding market position in the whole range of web-based processing”.

The move has included the promotion of Jörgen Karlsson to chief executive officer of Polytype Converting, in addition to his role at Wifag. Karlsson replaces Detlef Merklinger, who is leaving Polytype Converting due to differing opinions on the future business development of the division.

Karlsson will be supported by Ernst Meier, head of sales Polytype Converting, and Esa-Matti Aalto, managing director of Pagendarm BTT.

With production plants in Europe – Fribourg in Switzerland and Hamburg, Germany – and Asia, the product portfolio of the converting specialists will be optimized to satisfy market requirements.

The group has its own sales and service network in major world markets, such as the US, India and China.

Karlsson said: ‘In contrast to many of our competitors, Wifag-Polytype has, in house, the complete competence for web-based printing, coating, converting and drying of all types of flexible materials.

‘Also, as one of the most innovative companies in the development of inkjet technology, we can provide precise and cost-effective web processing applications for paper, foil, laminates, tubes and cups.’

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