Flair Flexible launches Real Touch tactile packaging

Using Flair's proprietary texturization process, Real Touch supplements visual impact by adding a tactile dimension to brand packaging designs. It has been designed specifically to enable brands to create another layer of connection with their consumers.

The Real Touch has been developed for both food and nonfood applications, and is currently available in premade formats, including stand up pouches and other popular formats, as well as Flair's ENVi Recyclable, enabling brands to enhance shelf appeal and meet sustainability goals at the same time. 

Technical engineering and custom designs are also available for rollstock products to ensure high-quality presentation and performance. The new technology can may be applied to the entire surface or combined with a glossy effect to align with any brand designs. It may also include features such as high clarity windows in custom shapes, locations and sizes, as well as freshness features such as zippers and valves.