General Data invests in HP Indigo 6900 press

The HP Indigo 6900 enables General Data to increase its production of digitally printed color labels, including short runs, variable data imaging, and the use of security/brand protection features. Installed in General Data’s AmeriGraph facility in Atlanta, GA, the HP Indigo 6900 will be used to print prime labels, shrink sleeves, and flexible packaging for industrial and consumer goods products, packaging, and marketing efforts.

‘Investing in advanced digital printing technology like the Indigo helps us to be more responsive to the needs of our customers by providing superior quality digital color labels quickly and efficiently, especially for jobs that include multiple SKUs and variable data,’ said Peter Wenzel, president, and CEO of General Data. ‘We can now also serve new and growing markets that are a great fit for the Indigo’s excellent and cost-effective printing and finishing capabilities.’

The HP Indigo 6900 supports a range of media in digital production, including synthetic and paper substrates from 0.5 to 18 pt and many eco-certified substrates and environmentally friendly primers, varnishes, and adhesives. In addition, it supports a wide range of opacities, including the ElectroInk Premium White, an opaque white, delivering up to silkscreen white opacity in a single print process. 

The Grafisk Maskinfabrik DC 350 finisher, installed alongside the digital press, is equipped with two flexo print stations to add embellishments such as full varnish, textured varnishes, cold foil, and other unique features designed to enhance product labeling, packaging, and brand presence.

‘More of our customers are looking for innovative and cost-effective ways to enhance their brand’s packaging,’ commented Paul Thompson, VP, and GM of General Data’s AmeriGraph division. ‘The new Indigo with the GM DC 350 finisher will enable us to produce labels and packaging that will help our customers take their brand to the next level.’