Labels on Demand invests in HP Indigo 200K Digital Press

Arizona-based digital end-to-end converter Labels on Demand has invested in an HP Indigo 200K Digital Press to further expand its capabilities in providing innovative and integrative experiences.

Founded in 2021, Labels on Demand began its business by focusing on the nutraceutical segment. The company wanted to offer its customers the ability to change last minute and remain flexible throughout the entire process from print to embellishment. Its goal is to partner with its customers for roll label printing, labeling and relabeling.

By adding the HP Indigo 6K Digital Press in 2022 and now the HP Indigo 200K Digital Press, Labels on Demand equipped itself with a diverse set of services to best support a multitude of client needs.

‘Customers are coming to us for our speed and flexibility here at Labels on Demand. We aim to give them every single opportunity to make changes, so it feels adaptable and is most reflective of their vision,’ said Travis St. Denis, owner and president of Labels on Demand. ‘By partnering with HP, we were able to deliver products at a much higher standard. The whole experience felt so thorough and comprehensive – HP taught us how to use the digital presses as well as helped us source new talent and bring on strong new operators.’

With the evolving business and the power of innovative equipment, Labels on Demand has been able to hit its stride and fuel the printing industry forward. Additionally, the company has been able to uphold its sustainability efforts, given that the HP Indigo 200K and 6K Digital Presses are carbon-neutral, manufactured and designed with material efficiency in mind to help reduce waste.

‘We’re grateful to know that Labels on Demand is able to provide its customers with a seamless experience by leveraging HP’s equipment and that we’ve been able to help it hit its stride – it has been such a rewarding process. We cannot wait to watch it all continue to unfold and see how the company evolves, grows and changes amidst this competitive landscape,’ commented Raffael Kraus, HP Indigo labels and packaging sales director.