Simply Cartons installs Zünd S3

Simply Cartons works with food and beauty brands such as Thorntons, Whittard of Chelsea and L’Oréal to create bespoke constructional designs for new products. Formerly relying on an ageing Misomex plotter, which it described as being ‘on its last legs’, the company’s design team was having to queue to produce packaging samples.

‘We decided it was time to catch up with the technology so went to see the Zünd S3 at Packaging Innovations at the NEC,’ said Simply Cartons commercial director Conrad Cufflin. ‘Members of our team took profiles to the show where Nick Reed from Zünd cut samples on the table there and then, and we were very impressed.

‘We looked at a number of cutting systems from different manufacturers but they either didn't meet our needs or simply didn't measure up; the Zünd was the best overall package for us.’

The modular tool concept of Zünd's S3 and G3 digital cutting tables means they can be configured and retrofitted to meet the unique needs of each individual user, even as they change.

Since replacing the Misomex with the Zünd machine, multiple samples can now be made for clients in half the time.

‘The speed is excellent and the table was easily integrated into our existing systems, meaning we've significantly improved day-to-day output,’ continued Cufflin. ‘It's been a breath of fresh air. We're also future-proofed thanks to the Zünd's modular build; we can bolt on extra tools at a later date if we choose to.’

Nick Reed, product manager at Zünd Plotting Systems (UK), added: ‘Simply Cartons is a leading name in bespoke packaging design and increasing its capacity with the addition of a Zünd S3 will help it stay ahead of the competition. With a range of retrofittable tools, a compact footprint and the ability to process a wide variety of materials up to 25mm thick, the S3 has made a valuable addition to many design studios and it's great to see Simply Cartons is also experiencing the benefits.’