Avery Dennison joins forces with Wiliot

Avery Dennison will leverage its R&D capabilities and scale to design and manufacture second-generation Wiliot tags, stamp-sized computers powered by Bluetooth that attach to any product or packaging to embed it with intelligence and connectivity to create more agile, profitable, and sustainable supply chains. 

In addition, Avery Dennison will integrate Wiliot sensing services (SaaS) with its atma.io connected product cloud, enabling tag sensing information to be added to the end-to-end item-level data of a connected product. Both companies share a vision for the future of the IoT, where almost everything is connected to the internet, with an ambition to help eliminate waste and provide unparalleled transparency and consumer connection. 

The partnership will help scale the manufacturing capacity of Wiliot tags significantly and leverage Avery Dennison’s market development, innovation, and ROI expertise to drive value and enable the company to deliver on large projects to some of the world’s largest retail, food, beverage, and pharmaceutical brands. 

‘Wiliot’s passive Bluetooth technology offers the ability to work with existing infrastructure and provides another accelerator to the growth of IoT. Combined with sensing capabilities and security features as standard, this expands our portfolio and opens up many new use cases for our customers and partners,’ said Francisco Melo, vice president and general manager, Avery Dennison Smartrac.

‘Avery Dennison is the only partner in the world with the manufacturing expertise and efficiency to produce our tags at the scale that is needed to significantly increase the scale of the Internet of Things; their ability to scale as we scale is unquestionable,’ added Tal Tamir, CEO of Wiliot. ‘Its partnership and market development leadership is a significant vote of confidence in both our company and technology. Now, with the backing of the world’s largest and most efficient manufacturer of RFID tags, we’re positioned to drive mass adoption of our technology and to scale our vision for the next generation of the IoT.’