Esko annual report highlights key industry trends

Esko has released its annual report which will form the basis of the latest ‘Packaging Trends Talk’ early in 2025. It is packed full of insights gathered from nearly 500 experts from around the world and across the industry, detailing thoughts and opinions on expected packaging trends, challenges, and opportunities for reflection. 

Matthew Haws, chief marketing officer with Esko, said: ‘In Packaging Trends 2025, we explore how the most successful packaging companies will be those that recognize it is no longer an option simply to be a part of the modern packaging market – but instead are fully prepared to thrive within it. Through our interviews and research, we have been able to determine the continued consumer demand for packaging sustainability, the ongoing adoption of enhanced cybersecurity protocols, and further integration of the latest iterations of AI, automation, and digitalization in day-to-day packaging operations as being among the key factors most likely to affect those comprising the packaging supply chain in 2025.’ 

Matthew added: ‘Shaped by new technology, shifting consumer preferences, and a growing focus on sustainability, the packaging industry is always changing. It is incumbent on packaging professionals to seize all opportunities to boost sustainability, to leverage the latest technological advancements, to refine supply chain processes and ultimately to improve their operational efficiency. Through this new report and our latest online event, we offer an in-depth look at the key packaging trends that are set to have the largest impact on the market in the year ahead.’ 

From examining the driving forces behind sustainable packaging and navigating the ever-changing regulatory landscape, through to a close look at the integration of AI in packaging processes and overcoming challenges in the implementation of automation, the 2025 Packaging Trends report explores how the sector must adopt more streamlined, robust, and sustainable methodologies to overcome the numerous obstacles faced both now and in the future. 

‘Each year, the Esko Packaging Trends ebook delivers practical solutions that assist brands and suppliers as they adapt to changing market conditions, trends and challenges,’ said Matthew. ‘With a clear focus on meeting the growing demand for sustainability, strengthening cybersecurity measures, and adopting the latest innovations, we’re excited that 2025 is filled with limitless potential just waiting to be realized.’ 

The latest Packaging Trends Talk from Esko will take place in early 2025, with details to be announced soon.