Holostik sets a new plant in Greater Noida

At the new packaging unit, the company manufactures new generation of holographic and UV embossed wide web packaging films.  

 

Shobhit Gupta, joint managing director, Holostik India, said: ‘Today, we are seeing advances in application, film coating and manufacturing technology that are rolling back the boundaries for the use of a new generation of advanced holograms, facilitating fresh levels of visual effects, brand enhancement, regulatory compliance, and anti-counterfeiting. Holograms have long been adopted by the whole swathes of the global FMCG, healthcare and pharmaceutical industry.’  

 

He added that globally, counterfeiting is a big problem posing a threat to the economy, businesses, and end consumers. However, holograms are effective weapons in the battle to combat criminals, providing a flexible, quick to deploy visual authentication device that can bolster supply chains and help manufacturers, regulatory authorities, international law enforcement and border customs improve their anti-counterfeiting plans.  

 

Holostik will continue to invest a minimum of 5 percent of the annual budget as it did before on research and development, new packaging, and custom supply chain software. Investments will include new digital print machines and authentication technologies. Packaging division infrastructure will also be enhanced for higher production capabilities.  

 

With a legacy of more than 30 years, Holostik India is amongst the biggest manufacturers of security Optically Variable Devices (OVDs) in the world and, also provides integrated digital solutions to more than 90 countries. The company provides anti counterfeiting products to FMCG, pharmaceutical, automobile, apparel and fashion, government, personal care, e-commerce, liquor, tobacco, telecom -summing up to more than 16 industries.  

 

Holostik’s list of clients include names such as Honda, Hero, ITC, Patanjali, Unilever, SBI, Lupin, Asian Paints, Bridgestone and Bisleri.