Mondelēz sets challenge for 2019 AIPIA Summit Americas

Mondelēz International is looking to utilize active and intelligent packaging across its portfolio in the following areas:

• Safety, including: technologies that allow us to demonstrate the authenticity and safety of our products through tamper evidence; packaging features that can act as a packaging integrity feature; and technologies that ensure the inner or primary package and contents matches the outer or secondary package; and
• Sustainability, covering: technologies/communication channels to help consumers better understand how to recycle our products; connected platforms to incentivize consumers to recycle; technologies/infrastructure that allow for better sorting at material recovery facilities and help us to drive up recycling rates for our packaging.

Mondelēz International has already proclaimed packaging sustainability goals of making 100 percent of its packaging recyclable by 2025 and to provide recycling information in markets around the world by 2025.

Of the challenge it is setting for the 2019 AIPIA Summit Americas, the multinational confectionery, food and beverage company stated: ‘The brief invites active and intelligent packaging developers to propose solutions that can help us deliver on our company mission, ‘Lead the future of snacking around the world by offering the right snack at the right moment made the right way’. We would like to explore opportunities to incorporate active and intelligent packaging technologies across our broad portfolio of brands.

‘As we look to grow our impact in the aforementioned focus areas, we recognize that there are developing packaging technologies in the digital realm that can help us deliver on our mission. For the purpose of this brief we have selected two of our impact areas in which we believe active and intelligent packaging can increase engagement and connectivity with consumers through our packaging.’

The challenge pitch can be directed to a singular brand or larger portfolio of products. Potential options should be tailored toward its brands and include the brand imaging/identity and be relevant to the company’s mission as previously outlined. Technologies presented should keep recyclability of the final packaging materials in consideration and also consider current and proposed COGs. Prototypes and renderings to help illustrate the benefits of the proposed technologies can be in physical or digital form.

After the pitches are presented, Mondelēz International will follow-up with individual participants to more thoroughly scope potential options if they are deemed applicable.

Heineken, PepsiCo and GSK have set previous challenges at AIPIA Summit events.

To learn more about the requirements and opportunities to pitch to Mondelēz International, download the challenge brief here.

The 2019 AIPIA Summit Americas takes place June 3-4 in Jersey City

Find out more about this and other industry events in the L&L Events diary