Amira Bouchiba joins Durst UK

Durst UK has expanded its customer support team in the UK with the latest appointment of Amira Bouchiba as software and application specialist.

Bouchiba was selected for her expertise and proven track record of success. She brings with her an extensive background in the industry, coupled with a deep understanding of customer needs and qualities that align perfectly with the values and integrity of the Durst brand.

Peter Bray, managing director of Durst UK, commented: ‘Amira’s unique combination of industry knowledge and hands-on experience makes her the ideal addition to our team. Her dedication to customer success and ability to navigate the challenges of our fast-paced industry will undoubtedly enhance the level of support we provide.’

Bouchiba began her professional journey as a trained graphic designer. This foundation gave her an empathy for the day-to-day realities faced by businesses in the graphics and print industries.

Over the past 20 years, she has held key roles with major industry manufacturers across Europe and, more recently, the UK. This experience has equipped her with a holistic understanding of the entire production process, from pixel to output, and the importance of automation in driving customer success.