Avery Dennison first to certify BOPP films for recycling

The APR Critical Guidance is a comprehensive laboratory scale protocol that is used to assess the compatibility of packaging with reclamation systems.

Avery Dennison is the first label manufacturer to achieve certification in accordance with the new guidelines. Furthermore, the company announced its commitment to expanding the portfolio with pressure sensitive emulsion acrylic adhesives that will also meet the APR HDPE Critical Guidance.

‘We are committed to continually enhancing and validating the recyclability of our products and are pleased that our BOPP films quickly achieved APR Critical Guidance for HDPE labeling,’ said Tina Hart, vice president, strategic innovation at Avery Dennison. ‘This certification gives our customers the confidence that they are working with a global partner who is at the forefront of industry-wide sustainability initiatives. We are committed to enabling them to not only achieve their sustainability objectives, but also respond to consumer demands for recyclable packaging.’

‘APR is pleased to recognize innovative label suppliers like Avery Dennison that have moved quickly to successfully complete our Critical Guidance Test Protocol for HDPE,’ commented Steve Alexander, president and CEO of APR. ‘Their collaboration with the APR will help brands achieve their sustainability goals and meet the growing demand from consumers for recyclable packaging.’