EFI makes MIS buy to accelerate growth in Latin America

EFI has acquired privately-held Brazilian firm Metrics Sistemas de Informacao, a leader in MIS systems for the printing and packaging industries in Latin America.
 
Metrics is based in Sao Paulo, Brazil, and over the past 14 years has built a base of more than 250 customers in Brazil and Latin America. Metrics will now become part of EFI's software applications portfolio. EFI said it intends to integrate support and operation of Metrics into the existing Business Software organization, while continuing to enhance the product offerings.
 
While financial terms of the transaction have not been disclosed, the acquisition is not expected to be material to EFI's 2012 results.
 
Guy Gecht, EFI chief executive officer (CEO), said: ‘The addition of Metrics' high-caliber team and the extensive customer base they have built in South and Central America combined with EFI's software portfolio will allow us to provide a higher value proposition to customers, along with creating a platform for EFI to introduce our unique digital eco-system to the region.
 
‘Latin America is a vibrant market with exciting growth opportunities for the entire EFI portfolio ranging from our Fiery workflow, to our cloud and customer-hosted ERP software, all the way to our industrial inkjet production printers.’
 
Osmar Barbosa, co-founder and CEO of Metrics, and now general manager of EFI Business Software, Latin America, said: ‘Metrics is excited to join the world-class team of EFI employees and become the centerpiece of EFI's strategic focus and investment in Latin America. Our customers will now have access to an extensive portfolio of industry-leading technology, with more options to grow their business, while continuing to receive the same high-level of support and attention they are accustomed to.’