Labelexpo Americas to feature adventurous packaging opportunities
Smart Mart at Labelexpo Americas offers a glimpse into the supply chain, retail and convenience stores of the future. Experience firsthand how the latest advances in substrates, inks, digital systems and printing will forever change consumers’ expectations of labels and packaging. In this all-new feature, attendees will discover how augmented reality (AR), QR codes and scanners, RFID and NFC-enabled smart tags, temperature indicating packaging constructions and specialty coated films to prevent food spoilage will change the landscape of our industry.
Such innovations can have the ability to connect with mobile devices and cloud-based data collection systems to add interactive dimensions to on-pack information and promotions. They offer the opportunity for converters to add value to their products and business, and deliver customers’ solutions that can save them money and increase revenue. Many of these technologies are available now and are gaining traction as the world of IoT (Internet of Things) evolves. Attendees are encouraged to also attend the Keynote Session in the Labelexpo Conference Program Internet of Things and a vision of the future to support their understanding of how smart packaging, IoT and Big Data is driving change in business processes.
Avery Dennison will showcase FiberTracker, an anti-counterfeiting labeling solution which features a paper facestock with unique fiber patterns that can be scanned at point of purchase to validate product authenticity. The labels utilize scannable QR codes to match the unique fibers with the correct image retrieved from scanning. No special tools are needed for authentication other than a smart phone or internet-accessing device for easy and fast verification. The company will also demonstrate the capabilities of DirectLink. Using an NFC feature, DirectLink connects brands to the consumer through a smart phone. Deliver any kind of relevant content, special offer, video, tutorial or product information directly from your product to the consumer.
Xterprise will demonstrate the core value of RFID at retail using its Clarity software solution and SML passive RFID tags. The software can count an entire store's inventory in less than an hour, making twice-a-year audits a thing of the past and increasing real-time inventory accuracy. Learn how item-level RFID helps reduce out-of-stocks, inventory levels, and shrink while improving sales, selection and omnichannel fulfillment.
Smartrac and its partners will show intelligent RFID and NFC solutions, from ultimate industrial applications to the benefit of real-time merchandise interaction, analytical trend data, merchandise visibility and authentication solutions all the way to customer acquisition, experience and customer retention.
Thinfilm will show its NFC-enabled labels with temperature sensors designed to monitor perishable goods. Mobile devices with NFC capabilities can wirelessly detect the smart label’s signal and display alerts on the screen if a critical temperature threshold has been reached or exceeded. The intelligent labels also have a unique ID, so it’s possible to log the alert in a cloud-based application for further ‘Big Data’ analysis. Evrythng will demonstrate its technology and how it allows brands to take control of their packaging as digital media. Thinfilm and Evrythng announced their partnership earlier in the month. We expect more announcements from them this fall.
T+sun will exhibit its conductive ink solutions to make packages and objects communicate, engage consumers, manage inventory systems and provide brand authentication solutions. T+sun is an organization created through the partnership of Sun Chemical and T+ink.
Clemson University will demonstrate its eye-tracking technology, which can assist both designers and brand managers with re-branding tactics and shopper response and reach schemes. Derprosa Film will promote Bacterstop, anti-bacterial BOPP films for food contamination prevention applications.
Blippar will display the possibilities of digital engagement through its mobile application that allows users to explore interactive advertising through augmented reality (AR) and image recognition. Brand logos or the universal ‘Blipp’ symbol can be designed into packaging for users to unlock all kinds of useful and fun content from a brand.
Labelexpo will host a Craft Beverage Day on September 11. Craft brewers, small wineries and craft distilleries will be invited to attend a special seminar to learn about new labeling technologies, materials, printing processes, label design for print efficiency, process management and label application. Attendees will gain a strong understanding of label production to assist in their brand development, recognition and growth. A leading packaging designer will discuss popular packaging and label styles and trends, while reinforcing consistency and quality throughout the process. Industry leaders will escort attendees on a tour of the show, followed by a networking luncheon and Expert Beverage Label Converter Panel Q&A. Sponsors include Avery Dennison, Delta Industrial, Flint Group, Green Bay Packaging, HP Indigo and Sun Chemical.
Brand engagement through packaging: a printing technology master class at Labelexpo Americas 2014 will provide brand managers and product marketers with details about the latest labels and package printing technologies to improve shelf impact, increase sales and engage consumers. The day-long class will feature presentations from leading interactive packaging experts, a guided show tour and networking luncheon.
Mike Ferrari of Ferrari Innovation Solutions, former R&D associate director with Procter & Gamble, will discuss packaging trends for the digital age, incorporating global case studies from Nutella, Danone and Coca-Cola. Attendees will learn how to grow brand revenue and margins by leveraging new printing technologies and social media. John Foley, president and CEO of inkerlinkONE and Grow Socially will further demonstrate how to incorporate the power of digital marketing into labels and packaging to reach the next generation of shoppers.
Jan De Roeck, director of solutions management at EskoArtwork, will explore digital visualization to workflow. By virtually creating packaging to show a range of substrates, printing techniques and finishes, brand managers are empowered to reduce approval time and errors, and speed time to market. Mike Fairley, director of strategic development for the Labelexpo Global Series, will focus on high tech print and finishing technologies to add value to a brand’s on-shelf presence.
The workshop will be held on the final day of the show from 9:00AM – 2.00PM. The participation fee is $700.
As narrow web label converters continue to review options for diversification and growth, the Labelexpo Global Series will bring attendees the popular Package Printing Workshop once again. The workshop sessions will cover printing and converting technologies with Xeikon and Delta Industrial. Xeikon will showcase the digital printing of carton packaging using a 3500 model digital press equipped with a digital varnish print station applying Xeikon’s Durable Clear toner. They will also explain and demonstrate what is needed to produce personalized packaging and how workflow can be organized to optimize manufacturing.
Delta Industrial will feature its Mod-Tech converting & packaging technology for advanced medical field and add-value converting applications. For a total manufacturing solution, a multifaceted converting line will put together a ‘transdermal’ patch in a foil pouch. The complex patch will be made of a challenging polyurethane and feature multiple die cuts. The system will have a variety of features to support in-line film and parts converting: corona treater, semi rotary island placement, knife bullnose, male/female embossing, a spreading conveyer, web re-registration to die vision inspection and reciprocating heat seal packaging.
The Package Printing Workshop sessions will run for one hour at 11:00AM and 3:00PM on each day of the show.
The Inkjet Trail at Labelexpo Americas 2014 will feature live label printing demonstrations of production level, full-color digital inkjet presses: Durst Tau 330, Domino’s N610i, Epson L-4033 and EFI’s Jetrion 4950LX. Each manufacturer will receive the same origination for a food, pharmaceutical and industrial products label using identical substrates to produce them. Origination, color and die-cutter files for the different jobs will be prepared by Esko. UPM Raflatac, Flexcon and Avery Dennison will provide paper, film and foil substrates.
Trail demos will run daily from 9:30-11:00AM and 1:30-3:00PM.
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