Impryma to represent GEW in Iberian Peninsula

With offices in Madrid and Barcelona, Impryma is ideally situated to manage the region for all GEW UV systems, spare parts and services. The 18-strong team at Impryma has built up an outstanding reputation for their depth of experience and expertise in the field of narrow web printing. Established in 1984, the company has specialized in working within the label printing industry for the past 25 years and has been installing and servicing UV systems throughout this time. The Impryma Group now represents several leading brand partners in Spain and Portugal, including Lombardi and Cartes.

Félix Prieto, director of Impryma, said: ‘Without a doubt, our strength is in our people and the combined experience of our team, most of whom have been with us since our very early days. Around a third of our people are dedicated to customer servicing, which demonstrates our aim to ensure that they, our customers, are always satisfied. We are delighted to now be working together with GEW. After all, they are the leading name in UV systems and a name that any distributor would be proud to represent.’

‘The partnership will significantly expand and improve GEW services in Spain & Portugal,’ added Robert Rae, managing director of sales at GEW. ‘It will enable us to offer more competitive pricing and to reduce lead times on spare parts, as a large stock will be held locally by Impryma. This will also remove the need for the extra administration and costs brought on by the Brexit situation.

‘We can also offer faster on-site service support with more engineers covering the region, and UV cassettes can be serviced at Impryma’s repair center or directly on-site. Additionally, we can offer very competitive rates to printers looking to retrofit their press with UV LED. GEW’s sales manager for Southern Europe, Franco Pagano, will continue to support customers alongside Impryma. He will visit the region frequently, and we look forward to strengthening relationships once more as Europe recovers from the past tumultuous 18 months.’